Marketing Manager Resume Example (Balanced Split Template)

Role-focused resume sample with the Balanced Split layout. Use it as inspiration, then customize your own version in the CV Builder.

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Marketing Manager ExampleBalanced Split
Alex Morgan
Marketing Manager
Email: alex.morgan@example.com Phone: +1 555 014 9280 LinkedIn: linkedin.com/in/alexmorgan Location: New York, NY
Professional Summary
Marketing Manager with experience leading integrated demand-generation programs across paid, organic, and lifecycle channels. Focused on measurable pipeline and revenue impact.
Work Experience
Senior Marketing Manager
2021 - Present
Launchpoint SaaS, Remote
- Built annual campaign strategy across SEO, paid search, and email channels, increasing qualified pipeline by 29%. - Introduced attribution reporting and channel scorecards that improved budget allocation decisions. - Partnered with sales and product marketing to improve campaign-to-conversion handoff quality.
Marketing Manager
2018 - 2021
Nexa Commerce, Chicago, IL
- Managed multi-channel campaigns for product launches and seasonal acquisition goals. - Optimized paid campaigns and landing page experience to reduce cost per acquisition by 23%. - Scaled content operations with editorial workflows and performance dashboards.
Digital Marketing Specialist
2016 - 2018
Brightleaf Media, Denver, CO
- Executed SEO and content initiatives that improved non-branded traffic across priority pages. - Ran marketing automation programs for nurture and re-engagement audiences. - Supported weekly reporting for campaign performance, funnel progression, and conversions.
Education
Bachelor of Science in Marketing
State University, United States
Professional Development Coursework
Continuing Education Program, Online
Skills
Growth Channels: SEO, Paid Search, Lifecycle Marketing, Content Strategy
Analytics: Google Analytics, Attribution Modeling, Funnel Analysis, A/B Testing
Execution: Campaign Planning, Marketing Automation, Copy Briefs, Creative Testing
Other: HubSpot, Salesforce, Landing Page Optimization, Demand Generation
Certifications
Google Ads Search Certification - Google

Why this Marketing Manager resume works

This marketing manager resume example is designed for both human recruiters and automated screening systems. It combines role-relevant achievements, structured sections, and scannable formatting in the Balanced Split template.

  • It leads with measurable impact, including outcomes like: "Built annual campaign strategy across SEO, paid search, and email channels, increasing qualified pipeline by 29%.".
  • It groups capabilities into practical skill categories (Growth Channels, Analytics, Execution), then highlights key tools such as SEO, Paid Search, Lifecycle Marketing, Content Strategy.
  • It shows progression across multiple roles so hiring teams can quickly understand scope, ownership, and career growth.
  • The split layout balances experience and supporting sections, making long-form content easier to parse quickly.

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